A Canadian company, Packing In Pink (PIP) was founded by women on the philosophy that
“just because I shoot like a man doesn’t mean I have to look like one.” They use their
passion for the sport and determination to have more women involved to design their
PIP's products are designed by and for women—and only women. Safety is always priority
number one, but unlike other manufacturers, sex appeal and comfort are a very close second.
Because of their devotion to women, PIP will make a donation to breast cancer research with
PIP products are available online and in select clubs throughout Ontario, Canada. They
sell earmuffs, range glasses, cable and trigger locks, apparel, target sheets, and more.
All in pink, of course.
In addition to thir pink product line, PIP’s website is growing to include online communities,
and currently has several promotions to get women involved in shooting, including free e-newsletters,
contests, picture and story submissions, and more.
If you're looking to get your significant other involved in shooting, and perhaps she's put
off by the "ugly" gear that dominates the sport, start her off looking right with safety gear
and clothing from Packing in Pink.